We Built This Because the Gym Stopped Working
You’re good at your job. You work hard. You know — somewhere in the back of your head, alongside the other things you know but can’t currently act on — that lifting heavy things is, somehow, important.
And yet the gym keeps getting deprioritised. The pattern is usually the third Tuesday after you signed up. You cab home at 11pm. You decide tomorrow you’ll rest. Then, in a way nobody quite warns you about, “tomorrow” becomes six months ago. The membership keeps getting charged. The gym bag sits by the door for a while, then doesn’t.
This isn’t a discipline problem. It’s a logistics problem. And, occasionally, it’s the other thing — the one nobody likes to say out loud, which is that gyms can be quietly humiliating places to go alone when you don’t yet know what you’re doing.
We don’t fix the second thing directly. We do, however, eliminate the situation that produces it. Your trainer comes to you. You train. They leave. You go back to your life — slightly stronger, slightly less furious about the squat rack camper from your last gym membership.
We charge for this. It works.
Why an Agency, Not a Solo Trainer
You could hire a solo trainer off Instagram. People do. Some of them work out. The trainers, and occasionally the people.
The risk is that you spend a few thousand dollars on a package only to discover, around session 4, that your trainer has the programming creativity of a hold-music compilation. Now you’re trapped: you’ve paid upfront, you don’t want to have the awkward conversation, you stop showing up, you blame yourself for not having “discipline.”
That’s the gym membership conversation with extra steps. And extra money.
We solve it by being an agency. Every trainer we send has been vetted — credentials checked, technical skills tested, trial session evaluated, personality screened. If after three sessions you’d prefer a different trainer, you tell us, and we sort it. No awkward conversation. No wasted package.
(The trainer also keeps their job, in case anyone was worried about them. They’re fine.)
What We Specialise In
Four areas, for adults 30–60 (and anyone else who wants to be fit).
Muscle building — for the desk-job body. Yours has specific weaknesses we have specific opinions about. Mainly the posterior chain. Mainly because you’ve been sitting on it since 2003.
Fat loss — without endless cardio. Yes, that’s possible. No, you don’t have to give up hawker food. Yes, there’s a catch — it’s protein. We will not stop talking about protein. You will eventually forgive us.
Body recomposition — losing fat and building muscle at the same time. Possible, particularly if you’re new to training, returning after a break, or carrying more body fat than you’d like. Slower than focusing on one goal. Better-looking when you’re done. Less Instagrammable as a “before/after,” more durable as an actual result.
Calisthenics — Alvin’s specialty. Bodyweight skills from foundations to handstands and muscle-ups. Adults can learn handstands. We have proof. We also have several adults who started, got two months in, decided handstands were terrifying, and went back to lifting weights. That is also fine.
Where We Operate
Central, South, East, and Northeast Singapore. Trainers are matched by zone so yours isn’t fighting peak-hour traffic to reach you. If you’re in the West and want to train with us, message anyway — we’ll figure something out for the right person.
Founder: Alvin Chong
Alvin used to be a skinny a**. Now he’s just an a**.
The transition involved 25 years of competitive inline skating, including 10 years competing at international level — which is enough time to understand what real training looks like, what it costs in time and ego, and what it builds in a person. It also involved a Diploma in Sport & Wellness Management from Nanyang Polytechnic, a Bachelor of Business from University College Dublin, a NCSF Certified Personal Trainer qualification, and the gradual realisation that your fitness is one of the very few areas of adult life over which you have meaningful, daily control.
He has made every fitness mistake. Programmes too aggressive. Diets too restrictive. The “just one more rep” that you can’t, in fact, just-one-more. The years of training for the wrong things. He made them so his clients don’t have to.
His thesis is uncomplicated: the ability to move is the greatest privilege most of us don’t use. He’s here to help you use it. He’d also like you to enjoy the process — which is, frankly, more than most trainers will put in writing.
He says this often, and means it: “Pain is inevitable. Suffering is optional.”
He did not coin the phrase. He has, however, sat with it for a long time.
Our Trainers
Every Send It Fit trainer holds a recognised personal training certification (NASM, ACE, NSCA, NCSF, or equivalent), is Safe Sport certified (mandatory in Singapore since April 2024), and maintains current Standard First Aid with AED/CPR.
We add trainers carefully. Quality over volume. Our clients are paying for expertise, not enthusiasm — enthusiasm is freely available at any gym in the country, often from someone whose only credential is having opinions about seed oils.
Ready to Start
WhatsApp +65 8899 0728 or book a 15-minute call. We talk about your goals, your schedule, whether you’re a good fit for us, and whether we’re a good fit for you. No package is sold on that call. We have never pressure-sold anyone into hiring a trainer; nobody who got pressured into it ever made it past month two anyway.
Or fill in the form below. We respond within 24 hours.
(Worst case: you spend three minutes on your phone. Best case: a year from now you look back and wonder what took you so long. The honest answer is usually “I was tired.” We’ve been those people. We get it.)